Brand messages are impacted upon by your people, their values and the culture. Brand reputation is also affected by the degree of a team’s internal alignment and engagement with the brand precisely why it’s so important to develop culturally-based brand.
Culture presents as a risk to strategy execution, it has direct cost impact upon productivity, discretionary effort, quality, stress, rework, wasted time and in particular customer service. In a less quantifiable but no smaller way, culture also impacts upon accountability, simplicity, collaboration, reputation, rigour and speed.
Join us for this very special event as our expert panel explores the challenges of implementing brand culture across the business, and discuss how Executives can use cultural drivers to more effectively foster engagement, motivation and ultimately competitive advantage.
Date: Thursday 17th May 2012
Location: The Old Brewery, Mounts Bay Road
Jo Woodfield, Director, Brand and Culture Services: Wrays
With over 23 years’ experience in strategic Branding, Marketing and Management consulting, Jo has held several national and international positions, most notably as business and brand consultant in London for OTM Brand where she was actively involved in developing brand strategy, communications and campaigns for clients such as L’Oreal, Garnier, Swatch, Tourism Australia, Radisson Hotels and NCR. Returning to Australia, Jo owned her own branding consultancy business for five years, followed by a role as Director of Projects for a national brand strategy and research firm where she consulted on projects with clients such as Leighton, BHP, FAST, Imdex Ltd, Orontide Group and Adelaide Brighton.
As Group Head of Brand and Culture services at Wrays, Jo rebranded and repositioned the firm, launched an entirely new stable of branding services to the market, and she energetically continues with her love of keynote speaking about brand and culture. Jo is currently Lead Consultant facilitating services to blue chip and crown clients for Wray
Asha Stabback, Independent Consultant (consulting to companies such as Barrick Gold, Citic Pacific, Chevron)
Asha has worked as a strategic HR and Organisational Development professional for the last 10 years, focusing on enabling organisations to build the capability within their company to achieve their business objectives through a range of integrated talent management initiatives including Leadership Development, Performance Management, Succession Planning, the Employee Value Proposition and Training and Development.
Asha is very passionate about talent management and working with senior leaders to coach them on how to deliver business results through engaging their employees. Whilst it can be difficult to measure, there are some simple calculations to assess the effectiveness of the initiatives.
Asha completed a Masters in Strategic HR at the University of WA in 2007 and has worked across several industries however predominantly in mining. Asha is currently working as a freelance consultant and balancing motherhood and her career.
Craig Spencer, Head of Human Resources/Community Engagement at Bankwest
Craig has held the role of Head of HR for Group Support Divisions incorporating Finance, Strategy, Legal, Audit, Risk Management, Corporate Affairs and HR Divisions since 2006. He is also Head of Community Engagement for Bankwest, building, implementing and maintaining a bank programme incorporating colleague volunteering, building relationships with charity and community partners, developing community sponsorships and workplace giving programmes.
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